Virtual Worlds

Like most digital objects, our virtual worlds are made of many triangles. They have suitable textures. The virtual objects exist inside so called game engines. They simulate light, physics, the users and how they interact with world. For a smooth experience, the computer calculates about 60 images per second, each of them adopting to changes in the scenery.

For images and videos the time to generate one frame, the time can be longer. Therefore we can simulate more complex geometry, materials and images with higher quality.

Some of the software we use: 3D Studio Max, Blender, Vray, Houdini, Unity3D

The same virtual world can be experienced in different ways, each with up- and downsides. Some of them are explained below.

iOS & Android Apps

More than half of earths population, which means about 3.5 billion people, have a smartphone. Almost all of them use Apple’s iOS or Googles Android as an operating system. They can download our software from the App- or Playstore.

  • Uses full capability of Smartphone
  • App is downloaded and permanently installed
  • Allows extra features from the operating system
  • Fully mobile: Most people always carry their phone
  • Users need to download the app first
  • Can only be published through official stores

Examples

VR-Glasses

The most engaging experience is provided virtual reality glasses. VR is so immersive, that you can’t see on a website what it feels like. There are Headsets like HTC Vive and Oculus Rift, that are connected to a PC and therefore use powerful graphic cards to generate virtual worlds. A more handy version is the Oculus Quest, which has a graphics processor inside the headset and doesn’t need an additional computer.

  • Most immersive experience
  • New and evolving technology
  • Large worlds and a lot of interactions are possible
  • Most people don’t own VR glasses
  • Cable-less Headsets have lower performance

Laptop 3D-Apps / Games

The worlds you experience in VR are based on games and due to the huge amount of players, we can use the most advanced features here. While high-end games often cost more to produce than Hollywood movies and bind the user for 40 hours or more, our projects offer a more concentrated experience that is more accessible.

  • Technologies and narratives from games can be adapted
  • Stable functionality
  • Large worlds and a lot of interactions are possible
  • Sometimes non-players need some time for orientation
  • Download necessary

Examples

Browser 3D

Browsers like Safari and Chrome offer the easiest access to digital spatial experiences. Everyone uses them, so visitors only need to enter the right URL. Possibilities are limited here because browsers are optimised for 2D content and a refresh of the website will re-download the whole content.

  • Quick access: No app or extra hardware required
  • Harder to navigate, limited possibilities for interactions
  • Usually very short term. A refresh will start everything from the beginning
  • Experience is dowloaded every time anew, so files need to be small
  • A lot of limits on mobile

Examples

Augmented Reality

Our VR, Laptop- and Smartphone Apps replicate reality as a starting point for new worlds and experiences. Augmented Reality (AR) on the other hand, adds additional layers to reality. At the moment you usually use your phone to film you surrounding and something digital is added to it.

  • Content becomes a part of user’s reality
  • Moving and changing perspective is like in reality
  • Digital content can’t really modify surrounding
  • Mostly focus on one object. Hence less immersive

Artificial Intelligence

While AI sparks all kind of ideas for the future, we see it mostly as a new means of communicating with machines: By learning instead of programming.

Programmers used to only be able to solve problems logically, so the answer would have to be somehow true or false. With machine learning we can now teach machines to decide based on certainty, which opens a whole new scope of applicances.

Examples

Blockchain

Subscribe to stay informed